Effective Ways to Set Up Digital Signage in Your Pharmacy
Setting up digital signage in your pharmacy can enhance customer experience and drive sales. Here are some key areas where digital signage can make the most impact in your store, and how Display Local helps you manage dynamic, engaging content with ease.
Entryway: Make a Strong First Impression
Your pharmacy's entryway is the perfect place to install a large digital screen. Welcome customers with content that showcases your services, promotions, and encourages social media engagement. A screen here can display your Facebook and Instagram handles, enticing customers to follow your pages or leave a review on Google.
With Display Local, managing this content is simple—update it on the fly or let dynamic content do the work for you, ensuring your pharmacy stays fresh and welcoming.
Highlight Specialty Products
A well-organized planogram area is ideal for showcasing specific product categories like medical equipment or nutritional supplements. Place digital signage next to these areas to highlight key products, offer educational content, or promote sales.
Display Local's dynamic content ensures that you can 'set it and forget it'—automatically cycling through relevant product promotions and helpful information, keeping customers engaged with minimal effort.
Checkout Counter: Boost Social Media & Provide Local Info
The area near your checkout counter is a prime location for digital signage. Use this screen to display things like the weather forecast, upcoming events, or special promotions. You can also promote your social media channels, encouraging customers to join your online community or leave reviews on Google, Facebook, or Instagram.
End-of-Aisle Displays: Promote OTC Products
Screens placed at the end of aisles can promote over-the-counter (OTC) products, answer common customer questions, and suggest complementary items. This is an effective way to engage customers who may be browsing and need more information about the products they're considering.
Once again, Display Local's dynamic content can work wonders here—cycling through relevant product promotions and timely advice without you having to manually update the screens. This setup ensures your customers always see fresh, informative content.
Conclusion
Properly placing and utilizing digital signage in your pharmacy can significantly enhance customer experience and boost sales. With Display Local, managing and updating content across your screens is simple and efficient, allowing you to focus on running your business while delivering dynamic, engaging content to your customers.
Check out Display Local's unique approach for pharmacies
Not convinced? Here's what our customers have to say
“I have been using Display Local for a couple months and its safe to say it was a worthwhile investment. This unique use of this technology in the Pharmacy waiting area acts like another sales clerk (minus the extra payroll)- helps to pique customers interest in varied products even whilst my attendants/I are busy.”
- Joelyn
“Display Local was exactly what I was looking for when it came to instore advertising for my pharmacy. It's basically plug and play and very user friendly.”
- Brad
“The setup was incredibly easy-within minutes, we were up and running, and the curated content selection was perfect for engaging our customers right away.”
- Doug
