Community screen in a neighborhood coffee shop

About Display Local

Connecting people,
businesses and communities.

We build the technology behind digital signage and community screen networks.

01 / Our story

Local screens.
A bigger purpose.

The screens already hanging in local businesses could do more for the people around them.

That idea took shape in Marshalltown, Iowa, where our first community network brought local events, announcements and business messages into everyday gathering places.

Along the way, we built a digital signage platform that helps businesses manage screens, create content and connect multiple locations. That platform remains a core part of Display Local — and the foundation for what comes next.


How it comes together

A local network.
A shared effort.

01

Hosts provide the places.

Trusted businesses and organizations put screens where their community already gathers.

02

We connect the network.

Display Local provides the technology, content distribution and remote screen management.

03

Sponsors help it grow.

Local businesses support the network while reaching people close to home.

Built for businesses, too. Our signage platform continues to help individual businesses and multi-location organizations keep their screens useful.

Business solutions

02 / Our journey

One idea.
Still growing.

From our earliest signage tools to the next generation of community networks, the goal has stayed the same: make local screens more useful.

2020 — Today
  • 2020–2021

    A simple idea, put to work.

    Peter and Colby began developing signage that brought a business’s online activity into its physical space. Early testing with local businesses shaped the product and the possibilities ahead.

  • 2022

    One town. A shared network.

    In Marshalltown, Iowa, we launched our first community network across roughly 20 screens. Local information, business hosts and community sponsors came together in one connected experience.

  • 2023

    From a local experiment to a platform.

    We built the foundation for remote screen management, content scheduling and connected locations, while beginning to expand beyond the original Marshalltown network.

  • 2024

    More useful screens. Less daily work.

    We expanded our signage tools for businesses and multi-location organizations, including independent pharmacies. Integrations and automated content made it easier to keep screens fresh.

  • 2025

    A stronger model for local communities.

    We brought what we’d learned back to the community network idea, refining a model built around trusted hosts, local sponsors and affordable deployment.

  • 2026

    Our focus today

    Making community networks repeatable.

    Our focus is now on networks that are easier to launch and operate. Work in Manning, Harlan and Atlantic is helping shape our approach: anchor locations, automated local content, lower-cost hardware and a clear path into the next community.

03 / What we’re working toward

Local roots.
A wider horizon.

Our next chapter is about making a useful community network something more towns can build. These are the priorities guiding our work.

01

Stronger local networks

Build around a handful of trusted, high-traffic places where useful information can reach people throughout their day.

02

Content that keeps moving

Continue improving how we discover public events and updates, create screen-ready content and share it across a community.

03

A lower barrier to launch

Make deployment more affordable with existing TVs, inexpensive Android players and dedicated countertop displays.

04

A repeatable path to growth

Help existing customers, local partners and founding sponsors become the starting point for new community networks.

04 / Our founders

Peter and Colby bring 20 years of combined experience in product, software and hardware development. They pair that technical expertise with hands-on business experience to build practical solutions for local businesses and communities.

Peter Collison

Co-founder

Peter Collison

Peter leads product development at Display Local, connecting software, partnerships and new markets to turn the company’s vision into tools that work for local businesses.

Contact Peter
Colby Rueschenberg

Co-founder

Colby Rueschenberg

Colby brings hands-on experience leading operations for independent pharmacies in Iowa and Nebraska. His technical involvement and industry insight help ground Display Local in the needs of the businesses it serves.

Contact Colby

Let’s build something local

Your community.
Our next chapter.

Host a screen, support a network or bring Display Local to your town. It starts with a conversation.

Send us a message

Reach out directly and we'll get back to you as soon as possible.

hello@displaylocal.io

What happens next?

  1. We review your goals
  2. We recommend a setup path
  3. You decide if it's a fit

Copyright 2026 Display Local. All rights reserved.