Team
Peter is the Head of Product for Display Local, and has led the growth of a simple idea to a viable business. Peter is involved in software development, securing partnerships, and developing new markets.
History
- 2020
Beginning
Peter and Colby develop a simple digital signage app designed to show live Facebook likes on screens at businesses.
- 2020-2021
Development
The original concept expands to include more social media counters, including Instagram followers and Google my Business reviews.
- 2021-2022
Beta Testing
Display Local begins real world testing at numerous brick and mortar businesses, varying from restaurants to apartment complexes. Valuable feedback is implemented into further product development and the product vision begins to take place.
- 2022-2023
Communities
Display Local introduces a feature that enables advertisers and 3rd parties to easily promote content on a community of screens. We develop our first partnership to deploy Display Local city-wide, which spurs a number of product improvements throughout the 2023 year.
- Early 2024
Market Expansion
In addition to expanding communities, Display Local adds targeted use cases to provide tailored digital signage experiences for certain markets, such as pharmacies.
- Mid 2024-present
Pharmacy Specialization
Display Local shifts its primary focus to independent pharmacies, offering curated content and AI-driven features to simplify in-store marketing. Display Local now has screens at pharmacies in 8 states and 2 countries.
Not convinced? Here's what our customers have to say
“I have been using Display Local for a couple months and its safe to say it was a worthwhile investment. This unique use of this technology in the Pharmacy waiting area acts like another sales clerk (minus the extra payroll)- helps to pique customers interest in varied products even whilst my attendants/I are busy.”
- Joelyn
“Display Local was exactly what I was looking for when it came to instore advertising for my pharmacy. It's basically plug and play and very user friendly.”
- Brad
“The setup was incredibly easy-within minutes, we were up and running, and the curated content selection was perfect for engaging our customers right away.”
- Doug
