Digital Signage Network: Spirit Lake, Iowa
Your community generates over 544,680 monthly impressions. A Digital Signage Network captures this attention to drive non-dues revenue and local synergy.
Visits
Total visits from residents and visitors within your high-traffic hubs.
Monthly Impressions
Total eye-level opportunities within your high-traffic hubs.
hrs
Dwell Time
Total time people spend in local businesses every month.
*All metrics are estimates based on current foot traffic patterns and industry-standard attention capture rates.
Convert Visits into Community Engagement
By installing a network of signage in local businesses, Spirit Lake can capture the attention of residents and visitors to promote local events, support small businesses, and even generate sustainable non-dues revenue for civic initiatives.
Magnify the Civic Voice
Directly broadcast Chamber events and Main Street initiatives to the sidewalk, not just an inbox.
Close the Local Loop
Use cross-promotional content to keep dollars and traffic within Spirit Lake limits.
Unlock Non-Dues Revenue
Generate sustainable revenue while providing a low-cost advertising platform for small businesses in Spirit Lake. Offer digital spots for as little as $25/month, allowing even the smallest business to be seen alongside major local anchors.
With a simple setup and high-quality templates, busy business owners don’t need a marketing department to look professional on the big screen. Unlike a one-time annual event, this creates a predictable, recurring monthly revenue stream for the Chamber that isn’t tied to event logistics.
Network Planner
This is an interactive tool to help chambers and community leaders estimate the revenue potential of a local digital signage network. By selecting real hubs in your community and adding hypothetical advertisers, you can see how visits translate into impressions and revenue.
1. Select host locations to build your network capacity.
Fareway Meat and Grocery
89,700 monthly impsMcKeens Pub & Grill
77,310 monthly impsBurger & Company - Spirit Lake, IA
59,670 monthly impsBedell Family YMCA
48,300 monthly impsBreakfast Barn (formerly Keglers)
39,780 monthly impsLakes Regional Healthcare
38,220 monthly impsLewis Family Drug - Spirit Lake
29,430 monthly impsToast on Hill
27,540 monthly impsJuniper Lanes
22,680 monthly impsAce Hardware
22,140 monthly impsCOST CUTTERS
18,960 monthly impsWilder Thymes Natural Foods
11,580 monthly impsHill Avenue Dental: Darren Dotson DDS, Amy Hartzell DDS
9,000 monthly impsGreat Lakes Dental Associates
8,640 monthly impsIndian Hills Golf Club
6,210 monthly impsUnited States Postal Service
4,020 monthly impsVA Spirit Lake Clinic
3,390 monthly impsCentral Bank, Spirit Lake
3,390 monthly impsOnePlace Bank
3,390 monthly impsDickinson County Animal Clinic
3,360 monthly impsNorthwest Bank
2,670 monthly impsAll Pets Animal Clinic
2,340 monthly impsHair Team
2,280 monthly impsBank Midwest
2,190 monthly impsThe Venue
1,590 monthly impsOkoboji View Golf Course
1,380 monthly impsSpirit Lake Town & Country
1,260 monthly impsThe Hair Gallery
1,230 monthly impsLakes Dermatology
1,170 monthly impsNewell Orthodontics, PC
540 monthly impsHealthy Smiles Family Dentist
90 monthly imps2. Add Hypothetical Advertisers:
3,000 Imps
$25/mo0
15,000 Imps
$100/mo0
40,000 Imps
$200/mo0
$0
Estimated Monthly Revenue$0
Projected Annual Revenue0
Impressions Still AvailableNetwork Capacity
0 total impressions/mo
Ready to get started?
Download the materials you need to get a pilot up and running.
Board Meeting Handout• For decision-makers
Everything needed to guide your chamber or organization through launching a small pilot in the next 14 days.
Host Handout• For local businesses
A simple overview for local businesses — how hosting works, what they get, and how easy it is to get set up.
Sponsor Handout• For advertisers
A quick overview for local sponsors — how it works, what they get, and why it’s a great fit for the community.
Display Local
Host a Community Screen in Spirit Lake
A simple way to support the community and use your space more effectively
Use a TV you already have
Most host businesses simply use an extra TV already in their space.
Plug in and connect to WiFi
Display Local provides the small signage device and basic setup support.
Use part of the screen yourself
Hosts can show their own promotions, specials, or announcements.
Support the community
The rest of the screen time helps share local updates and useful information.
What this is
We’re setting up a small number of screens in local businesses across town to share community updates, events, and highlight local businesses.
What you do
Use a TV in your space — most hosts already have one
Connect the device to WiFi
That’s it — you’re up and running
What you get
Use part of the screen for your own promotions and announcements
Highlight products, services, or specials
Be part of a visible community initiative
What we handle
Plug-and-play signage device
Setup support
Content management system
Ongoing monitoring and support
Upcoming Spirit Lake Events
Spirit Lake Farmers Market • Sat 9:00 AM
Summer Concert Series • Thu 7:00 PM
Chamber Networking Lunch • Tue Noon
High School Football Game • Fri 7:00 PM
Most hosts are up and running in just a few minutes.
Hosting is intentionally simple. The goal is to make participation easy for businesses while keeping the network visible and useful for the community.
Contact pete@displaylocal.io to learn more.
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
Promote Your Business Across Spirit Lake
A simple way to stay visible in your community
Seen throughout town
Your message appears in local businesses people already visit regularly.
More than a logo
This is flexible, real advertising — not just name placement on a banner.
Affordable monthly sponsorship
A simple monthly cost makes it easy for local businesses to participate.
Easy to update
Sponsor messages can be refreshed anytime as offers, seasons, or priorities change.
Spirit Lake Local Spotlight
Your Business Here
Reach customers across trusted local spots in Spirit Lake.
• Seen daily in high-traffic locations
• Flexible monthly messaging
• Built for local businesses
ADVERTISE IN SPIRIT LAKE
Founding sponsor opportunity
One or two founding sponsors can help the network launch with momentum while locking in simple, early visibility across town.
What this is
We’re placing a small number of screens in local businesses across town, showing community updates alongside sponsor messages.
Why it works
Seen by local residents throughout the day
Placed in trusted, high-traffic businesses
Consistent visibility across multiple locations
What you get
Your business featured across local screens
Ability to update your message anytime
More than a logo — real visibility in the community
Simple, affordable pricing
Sponsorships typically range from $50–$100 per month depending on the network size.
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
Community Signage Pilot for Spirit Lake
With just a few host locations and a couple local supporters, Spirit Lake can launch a community screen network in a matter of days.
This Is Designed to Be Easy
Display Local handles platform reliability, host support, and remote monitoring. The chamber plays a light local partner role.
Most host businesses already have a TV they can use
Display Local sends preconfigured plug-and-play devices
Hosts simply plug in, connect to WiFi, and they’re live
Content is easy to manage from an online account
The chamber mainly helps identify locations and local supporters
After launch, the network largely runs on its own — the chamber’s role is simply to occasionally check-in with hosts and sponsors .
Simple 14-Day Timeline
Day 1–3
Choose 3 to 5 likely host businesses
Start with trusted local stops and places people already visit regularly.
Day 3–5
Get a few initial yeses
Confirm participating hosts and early sponsor conversations.
Day 5–7
We ship ready-to-go devices
Display Local prepares and ships preconfigured devices with setup support.
Day 7–14
Plug in and go live
Hosts plug in, connect WiFi, and the network launches quickly.
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
What Host Businesses Need to Do
Host businesses volunteer to place a screen in their location. Most use an extra TV they already have, while Display Local provides the device and support.
No cost to host — just a TV and WiFi
Display Local supports plug-and-play setup
Half the screen time can be used for the host’s own messaging, while the other half highlights community content and sponsors
Hosts aren’t just helping the community — they also get screen time for their own messaging and promotions.
Picture: Host screen at the Marshalltown Chamber of Commerce featuring a local sponsor.
Useful Local Content, Not Just Ads
The chamber has a dedicated spot on the screen to share anything that benefits the community. Organizations like schools, nonprofits, and city groups can be included as well.
Community calendars
Automatically display upcoming events by connecting a calendar.
Social media posts
Show posts from Facebook or Instagram with no extra effort.
Quick announcements
Share updates, reminders, or messages anytime.
Upcoming Spirit Lake Events
Spirit Lake Farmers Market • Sat 9:00 AM
Summer Concert Series • Thu 7:00 PM
Chamber Networking Lunch • Tue Noon
High School Football Game • Fri 7:00 PM
Founding Sponsors
One or two founding sponsors can help the pilot launch with momentum. Sponsors can update their ads anytime, with more flexibility than static placements. The chamber serves as the local partner and shares in ongoing sponsor revenue.
Insurance Agencies
Strong local service advertisers
Banks
Community-facing and trusted
Real Estate
Frequent need for local visibility
Healthcare
Local providers with ongoing community visibility needs
Local Retailers
Promotions and awareness for in-town shopping
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
What the Chamber Does vs What Display Local Handles
What the Chamber Does
Identify 3–5 likely hosts
Make 1–2 sponsor introductions
Share local content (or delegate it)
Occasionally check in on sponsors and hosts
What Display Local Handles
Device prep and shipping
Plug-and-play setup support
Remote monitoring (offline alerts)
Platform + content system
Ongoing technical support
Once a few screens and sponsors are in place, the system requires very little ongoing effort.
This is not an ongoing workload — it's simple oversight of something that runs in the background.
Start Small. Build Quickly
The goal is not to build everything at once. The goal is to start with a few strong locations, a little momentum, and a visible win for the community.
Pilot Summary
• 3–5 host locations
• 1–2 founding sponsors
• Plug-and-play setup
• Live in about 14 days
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Nearby Communities
Explore nearby communities and their local business environments.
Display Local
Host a Community Screen in Spirit Lake
A simple way to support the community and use your space more effectively
Use a TV you already have
Most host businesses simply use an extra TV already in their space.
Plug in and connect to WiFi
Display Local provides the small signage device and basic setup support.
Use part of the screen yourself
Hosts can show their own promotions, specials, or announcements.
Support the community
The rest of the screen time helps share local updates and useful information.
What this is
We’re setting up a small number of screens in local businesses across town to share community updates, events, and highlight local businesses.
What you do
Use a TV in your space — most hosts already have one
Connect the device to WiFi
That’s it — you’re up and running
What you get
Use part of the screen for your own promotions and announcements
Highlight products, services, or specials
Be part of a visible community initiative
What we handle
Plug-and-play signage device
Setup support
Content management system
Ongoing monitoring and support
Upcoming Spirit Lake Events
Spirit Lake Farmers Market • Sat 9:00 AM
Summer Concert Series • Thu 7:00 PM
Chamber Networking Lunch • Tue Noon
High School Football Game • Fri 7:00 PM
Most hosts are up and running in just a few minutes.
Hosting is intentionally simple. The goal is to make participation easy for businesses while keeping the network visible and useful for the community.
Contact pete@displaylocal.io to learn more.
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
Promote Your Business Across Spirit Lake
A simple way to stay visible in your community
Seen throughout town
Your message appears in local businesses people already visit regularly.
More than a logo
This is flexible, real advertising — not just name placement on a banner.
Affordable monthly sponsorship
A simple monthly cost makes it easy for local businesses to participate.
Easy to update
Sponsor messages can be refreshed anytime as offers, seasons, or priorities change.
Spirit Lake Local Spotlight
Your Business Here
Reach customers across trusted local spots in Spirit Lake.
• Seen daily in high-traffic locations
• Flexible monthly messaging
• Built for local businesses
ADVERTISE IN SPIRIT LAKE
Founding sponsor opportunity
One or two founding sponsors can help the network launch with momentum while locking in simple, early visibility across town.
What this is
We’re placing a small number of screens in local businesses across town, showing community updates alongside sponsor messages.
Why it works
Seen by local residents throughout the day
Placed in trusted, high-traffic businesses
Consistent visibility across multiple locations
What you get
Your business featured across local screens
Ability to update your message anytime
More than a logo — real visibility in the community
Simple, affordable pricing
Sponsorships typically range from $50–$100 per month depending on the network size.
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
Community Signage Pilot for Spirit Lake
With just a few host locations and a couple local supporters, Spirit Lake can launch a community screen network in a matter of days.
This Is Designed to Be Easy
Display Local handles platform reliability, host support, and remote monitoring. The chamber plays a light local partner role.
Most host businesses already have a TV they can use
Display Local sends preconfigured plug-and-play devices
Hosts simply plug in, connect to WiFi, and they’re live
Content is easy to manage from an online account
The chamber mainly helps identify locations and local supporters
After launch, the network largely runs on its own — the chamber’s role is simply to occasionally check-in with hosts and sponsors .
Simple 14-Day Timeline
Day 1–3
Choose 3 to 5 likely host businesses
Start with trusted local stops and places people already visit regularly.
Day 3–5
Get a few initial yeses
Confirm participating hosts and early sponsor conversations.
Day 5–7
We ship ready-to-go devices
Display Local prepares and ships preconfigured devices with setup support.
Day 7–14
Plug in and go live
Hosts plug in, connect WiFi, and the network launches quickly.
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
What Host Businesses Need to Do
Host businesses volunteer to place a screen in their location. Most use an extra TV they already have, while Display Local provides the device and support.
No cost to host — just a TV and WiFi
Display Local supports plug-and-play setup
Half the screen time can be used for the host’s own messaging, while the other half highlights community content and sponsors
Hosts aren’t just helping the community — they also get screen time for their own messaging and promotions.
Picture: Host screen at the Marshalltown Chamber of Commerce featuring a local sponsor.
Useful Local Content, Not Just Ads
The chamber has a dedicated spot on the screen to share anything that benefits the community. Organizations like schools, nonprofits, and city groups can be included as well.
Community calendars
Automatically display upcoming events by connecting a calendar.
Social media posts
Show posts from Facebook or Instagram with no extra effort.
Quick announcements
Share updates, reminders, or messages anytime.
Upcoming Spirit Lake Events
Spirit Lake Farmers Market • Sat 9:00 AM
Summer Concert Series • Thu 7:00 PM
Chamber Networking Lunch • Tue Noon
High School Football Game • Fri 7:00 PM
Founding Sponsors
One or two founding sponsors can help the pilot launch with momentum. Sponsors can update their ads anytime, with more flexibility than static placements. The chamber serves as the local partner and shares in ongoing sponsor revenue.
Insurance Agencies
Strong local service advertisers
Banks
Community-facing and trusted
Real Estate
Frequent need for local visibility
Healthcare
Local providers with ongoing community visibility needs
Local Retailers
Promotions and awareness for in-town shopping
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
Display Local
What the Chamber Does vs What Display Local Handles
What the Chamber Does
Identify 3–5 likely hosts
Make 1–2 sponsor introductions
Share local content (or delegate it)
Occasionally check in on sponsors and hosts
What Display Local Handles
Device prep and shipping
Plug-and-play setup support
Remote monitoring (offline alerts)
Platform + content system
Ongoing technical support
Once a few screens and sponsors are in place, the system requires very little ongoing effort.
This is not an ongoing workload — it's simple oversight of something that runs in the background.
Start Small. Build Quickly
The goal is not to build everything at once. The goal is to start with a few strong locations, a little momentum, and a visible win for the community.
Pilot Summary
• 3–5 host locations
• 1–2 founding sponsors
• Plug-and-play setup
• Live in about 14 days
Part of the Spirit Lake community screen network powered by Display Local
displaylocal.io
